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I think Omnichannel strategy is something that every single company across India is working towards. A true reflection of this would be when a brand is able to offer a consumer sitting in Bilaspur is able to buy a product available in the Mumbai or Delhi store in real time through various back linked system and channels. We are internally aligning and correcting things as we move to higher growth phase. Without a doubt Omnichannel will be a way of life for us much like the other players in the retail segment in the near future.

Along with these collections, Shades of India has launched for the first time a men’s clothing collection. This has been designed in collaboration with Anupam Poddar, a collector and curator of contemporary art who has a passion for textiles.

More than transactional relationship the company strongly believes in an ethic based relationship with its franchisees. It abides by its 5 cultural pillars.

American retail giant Walmart-owned leading e-commerce player Flipkart Group includes online fashion portals Myntra and Jabong.

Hence, activewear serves the purpose of an active life mixed with a casual social life, it can be used for exercising and then transitioning into casual wear. Activewear affords more flexibility and style along with functionality and comfort, while sportswear is more focused on functionality and performance.

The company, led by J P Shukla and Ravinder Singh, began operations in 2013, raised Rs 42.5 crore from private equity firm Carpediem Advisors in December 2017 and March 2018.

Prior to Shoppers Stop, he was associated with Mafatlal and Johnson & Johnson. He has the unique distinction of being part of the team that launched Arvind Denim and Arrow. Shrikhande has also worked with Bombay Dyeing.

Shades of India, the brand that combines contemporary design with the inspiring workmanship of traditional craft, has tripled its space to create a unique concept store for apparel, menswear and home. The brand has opened another store at Meharchand Market.Shades of India, the brand that combines contemporary design with the inspiring workmanship of traditional craft, has tripled its space to create a unique concept store for apparel, menswear and home

We work with like-minded entrepreneurs, who have the right attitude for customer service and have a growth mindset to partner for retail expansion.

Tell us about the number of towns identified for this innovative retail concept? What are the key markets?

The growth of this segment within the Indian subcontinent is largely due to the emergence of the nouveau riche and the High Net-worth Individuals (HNIs). This section of society possesses an increased disposable income along with a keen desire for exclusivity. Apart from celebrating their personal and professional achievements, the owners of bespoke clothing often also see the exclusivity offered by a bespoke suit as an extension of their own personality.

Can you decode the distribution model and how this will be work for Mini TRS?

“We will continue to sell online through Myntra and Jabong. Offline stores will let consumers touch and feel the product and will help us get instant feedback. This will further increase the scope of product improvement and developing new categories,” states Zaidi.

Marking the significance of this milestone for the company, Lalit Agarwal, CMD of V-Mart said, “We remain focused on strong execution, riding on the back of our proven cluster-based expansion model. The 200th store is a key milestone for V-Mart, more so, because we have added the last 100 stores in

Sunishka Goenka also states that customers are looking at outfits that are designed for comfort as well as transitional wear with an aesthetic appeal as Indian consumers are perceived to be price value conscious and price sensitive. For instance, the market demands more than just basic to enable to move from Mat-to-Meetings. Activewear trends are being integrated steeply even in the cooperate world, like athleisure joggers and sports bras are teamed with formal blazers which sums up a look from Office-to-Crossfit.

House of Sunil Mehra offers handmade buttons, sterling silver, hand-painted, jewelled buttons, meenakari work, and bespoke buttons with branding.

Similarly, Sunishka Goenka says, “The differentiator between sportswear and activewear is the purpose of use and functionality. Sportswear is designed for a specific sport activity that demands comfort and at the same time high resistance and performance. For instance, a scuba diving suit is technically structured for performance and is not suitable for daily activities. While, activewear is curated to amalgamate an active lifestyle with a casual social life, which is rather more flexible and transitional. For instance, yoga wear can be associated with leisure wear for daily chores within a lifestyle.”

According to a PTI report: The company, which has recently achieved the target to open its 200th ‘Mini TRS’ (The Raymond Shop), has plans to add around 600 more in its network in tier IV, V and VI towns.

These stores continue to add incremental revenue and income to the company since they have opened in completely new markets and towns. Over 90 percent of the stores opened have exceeded our expectations in revenue generation.

In contemporary times, investing in new technology has taken center stage in every industry across the globe. Rules of business are changing by the day and it is imperative that businesses identify and implement relevant technologies can create new value for them. Even industries like the bespoke suits industry, that draw chiefly on manual processes are impelled to utilise newfangled technology and machines to breast the sophistication and finesse that the cultivated modern consumers of this sphere demands.

India is a very strategically important market for the brand. We feel we are well placed to grow to five-fold in the coming five years.

All it takes is just one look at the urbane and dapper men of today to realise that bespoke – made-to-measure or custom-made fashion – is the best personal style upgrade men can hope to gift themselves. After all, if fashion is all about glamour, then what can be more charismatic than having clothes tailored to your exact specifications, both in terms of size, style and individuality?

House of Sunil Mehra offers handmade buttons, sterling silver, hand-painted, jewelled buttons, meenakari work, and bespoke buttons with branding.

Apart from the fabric, a well-tailored suit encompasses an array of other aspects that demand detailed attention to bring out the best in a man. All SS Homme orders are finished with a 1/4th inch burgundy pipping. We use horse hair on the chest piece as well as lapels. For closures, we use the fi nest zips sourced directly from Japan,” says Gonsalves.

Fitness no more is an urban phenomena. The top metros contribute maximum and at the same time other cities like Pune, Lucknow, Jaipur, Indore, Ludhiana etc. are not far behind in their contribution to the fitness industry.